ICG School of Casino & Hospitality Management - Courses & Programmes

Entertainment - the principle of engagement

Entertainment is about engaging or captivating audience through sensory stimulation to invoke an emotional response. Good entertainment of any form keeps the audience coming back for more and builds a fan-base.

The future for business success for a variety of service providers, not just the entertainment industry, will depend very much how they can engage the customer and build a large fan-base.

Entertainment is a big part of the hospitality industry. The growth of tourism brings customers with greater expectations. It is timely that specialised education is now available to produce experts in management of customer engagement through product and services of ENTERTAINMENT.

Entertainment management

Entertainment management is about the knowledge and skills required to successfully produce an entertainment performance event and manage an entertainment organisation. It's not just about managing artists or managing mainstream media - it is about the effective management to provide optimum entertainment value to attract and build patronage. This will in-turn contribute to growth of an organisation's bottom line.

Programme introduction

The Diploma and Advanced Diploma in Entertainment Management is developed in response to demands for management specialists in the entertainment service sector.

The programme prepares future experts of entertainment management who will play key roles in driving businesess using the entertainment-engagement principles. Topics of the entertainment industry, broad knowledge for operating an entertainment organisation and specialisation in different entertainment categories.

The programme is suitable for those who foresee their future away from the usual 9-to-5 routine and aspire to develop a career in the exciting entertainment industry, and for industry personnel who wish to enhance their knowledge for professional development.

The diploma’s features:

Offers progression into the Advanced Diploma in Entertainment Management with majors in clubs management, events management and theme parks management for students to choose.
Delivered by industry professionals.
Field trips to entertainment sites and businesses to facilitate industry- and work-based continuous assessments and projects.
Apart from the diploma, the programme provides vocational certification from ICG School of Casino & Hospitality Management for casino game dealing and table supervision as co-curriculum.
Can be completed on a full time or part time basis.

	Download Programme Brochure
	Register for Programme Consultation
	Apply for Programme

Age 18 years and above.
5 GCE “O” Level Passes including at least a C6 for English and Elementary Mathematics; or
Higher Nitec ( 2 years ) from ITE in Business Studies, Hospitality Operations, Accounting or other relevant Higher Nitec qualifications subject to consideration; or
At least 12 years of basic education from overseas institutions & in addition, must also possess the following English requirements:
- IELTS band score of 6.0*; or
- TOEFL band score of 550 or better* (computer-based score of 213*/internet-based score of 79*); or
- Successful completion of high/secondary school/post secondary programme over a period of at least 2 years of full time study which English was the language of instruction (documentary proof from the high/secondary/post secondary school is required)
* IELTS/TOEFL Test must not be taken more than 2 years ago
Mature applicants with 3 years relevant work experience will be considered on case-by-case basis and will be subjected to pre-qualifying assessments.

	Download Programme Brochure
	Register for Programme Consultation
	Apply for Programme

Design & content

Course Duration: 400 hours / level
Each diploma level consists of 8 modules of lecture and tutorial sessions to be completed in 6 months full time or 12 months on part time mode.

Diploma in Entertainment Management
Management Techniques	Marketing Management
Applied Human Resource Management	The Entertainment Environment
The Entertainment Industry	Influence of Economic
Etiquette for Service Organisations & Customer Service Excellence	Introduction to Organisational Design for Entertainment Industry

Advanced Diploma in Entertainment Management
Service Operations	Performance Management Skills
Managerial Accounting & Cost Concepts	Ethical & Legal Decision Making in Entertainment Business
Choose one of the major modules options:
Clubs Management Major Modules
Choice of Drinks & Food for Clubs	Technical Considerations for Clubs
The Club Personality	Bar Control & Problem Management
Events Management Major Modules
Theming & Staging for Conventions & Exhibitions	Events Planning & Management
Meetings Planning & Management	Event Sponsorship & Income Generation
Theme Parks Management Major Modules
Amusement & Theme Park Services	Amusement & Theme Park Attractions
Visitor Demography & Management	Amusement & Theme Park Operations

Duration 6 months

5 days/week, 6 hours/day

10:00am to 1:00pm & 2:00pm to 5:00pm,Mon to Fri

Duration 12 months

2 days/week: 3 hours/day, 7:00pm to 10:00pm,Mon & Thu

1 day (Sat): 6 hours/day, 2:00 pm to 8:00 pm

Study in Singapore & UK Programme

Diploma in Entertainment Management 6mths full time 1yr part time (SG)		Advanced Diploma in Entertainment Management 6mths full time 1yr part time (SG)		BA (Hons) Entertainment Management 1yr full time (UK)
				view modules

In partnership with:

Advantages of blended study in Singapore & UK

The first year full time study with ICG in Singapore will help you to build up a strong foundation in your subject area, academic English language ability and project skills under the coaching of ICG’s learning enablers. This allows you to adapt easily and quickly to the study challenges which you will be facing when studying the final year bachelor’’s degree on-campus at Leeds Met.

About Leeds Met

Leeds Met, an accredited UK university and one of the leading universities in offering tourism and hospitality degrees is the first in the UK to be awarded Centre of Excellence for Tourism 2010 by Institute of Travel & Tourism (ITT) - UK’’s leading professional body for the tourism industry. Click here to visit Leeds Met's website.

Curriculum

Teaching methods used in the programme are diverse and provide variety to the student learning experience.

Apart from lectures, seminars, workshops and tutorials, students are required to conduct field studies at actual entertainment organisations such as clubs, amusement parks, art venues, museums etc.

Assessments

Course assessment involves a combination of field trip reports, class presentations, role plays, tests and examinations.

Students will also undertake an industry project which requires crafting a functional entertainment-focused business proposal for an actual industry client.

Class Size

The maximum class size is 25 students per batch.

Awards

Upon successful completion of each diploma level, students will receive an individual Diploma in Entertainment Management and Advanced Diploma in Entertainment Mangement issued by ICG School of Casino & Hospitality Management.

	Download Programme Brochure
	Register for Programme Consultation
	Apply for Programme

Course fees

Total Course Fee for Diploma	$6,500.00 (subject to 7% GST)
Total Course Fee for Advanced Diploma	$7,000.00 (subject to 7% GST)
Course Fees include: Registration Fee (non-refundable) Tuition Fee Casino Lab Equipment Fee Examination Fee Course Notes & Materials Fee Graduation Fee Breakdown of fees amount will be provided during programme consultation at the school.
Click here to view course fees in UK

	Download Programme Brochure
	Register for Programme Consultation
	Apply for Programme